Index – Economy – Britons shy away from what goes into the basket

– Families are shifting from purchasing fresh food to cheaper frozen goods as the cost of living eats up more and more of their budgets – open Britain’s Ken Murphy Tesco Chief Executive of the British Broadcasting Corporation.

The chief executive of Britain’s largest supermarket has revealed that some customers are switching from more expensive red meat to cheaper white meat. They also want to save money with this. he added:

Increasingly, people are using barcode scanning devices when shopping to avoid “embarrassment” at checkout.

They switched to frozen products

Food prices are rising at a rate not seen in 45 years, so it’s no surprise that consumers are looking for the cheapest. products They turned towards.

In an interview with the BBC, Murphy explained that customers are tightening their belts and turning to cheaper food, usually private label products. As another example he mentioned it

They buy cheaper frozen meat and vegetables instead of fresh produce, cook more and eat less in restaurants.

The BBC reported that Tesco sold three times more frozen turkeys this year than in 2019, and 40 percent more people searched for frozen products in the online store.