20.10.2021. 07:54
Squid started as the most-watched Netflix series in Netflix history, but is now also one of the most successful. Despite surprisingly low production costs, the series has now generated nearly $900 million in value for the streaming provider and viewer interest isn’t waning.
Netflix announced last week that the new streaming provider in South Korea, squid game. In 25 days, over 111 million users have watched (or caught a peek) on the frustrating and brutal series.
The streaming platform has not only looked at views, but has also “measured” the series’ success in financial terms: the series has so far brought in an estimated $891.1 million for the company, he writes. adweek.com.
a Bloomberg The web portal emphasized that this approach depends not only on viewership but also on the amount mined by subscribers. The nearly $900 million sum highlights the challenges: For streaming providers, it is important to offer an attractive selection and attract viewers to the streaming platform month after month.
Netflix uses what’s called an Adjusted Viewing Share (AVS), which measures total raw viewership numbers plus estimated viewing, logged in time, and viewing frequency. According to AVS measurements, a squid game It reached 132 million viewers in 23 days, which is much higher than the data of 25 days / 111 million users.
a squid gameIt was achieved relatively cheaply, especially in comparison to the total profits made. The production cost of the series was $21.4 million. The show also appeared on Netflix’s performance list, which compares viewership and cost.
Viewing numbers alone do not cover the whole truth. The publicly published Netflix viewing index is based on users who watched a particular episode for at least two minutes, so it is questionable whether a fan lasted until the end of the series.
According to the latest report, Netflix has 209 million subscribers. 89 percent of those who started the show watched multiple episodes, and two-thirds of the series’ viewers—or 87 million people—completed the entire first season. So Squid was watched by more subscribers on competing streaming platforms (with the exception of Disney+).
