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Index – Culture – Netflix’s new interactive movie has become a common advertising hoax

Index – Culture – Netflix’s new interactive movie has become a common advertising hoax

We live in a new age of romantic comedies, and it seems that Netflix didn’t want to leave it out. In addition, the live broadcast platform has taken the genre one step further, but it has not been able to surpass the level it has set for itself. the choose love It is an interactive romantic thriller that is full of cliches and lacks chemistry and soul.

This isn’t the first time Netflix has attempted interactive production. the black mirror series Bandersnatch His movie episode really proves that there is room for innovation and viewer engagement. The production was a huge hit in 2018, and since then the service provider has produced several interactive films and series episodes. And now my first interactive CD has arrived on the platform.

The concept itself is interesting, because we often sit in front of a romantic comedy and yell at the protagonist: Hey, don’t pick this guy, the other one is so much better! the choose love Based on this reaction, it allows the viewer to choose the best out of three partners, but the creators did not pay attention to the fact that we can choose from really interesting characters.

The protagonist of the story is twenty-year-old sound engineer Cami (Laura Marano). She lives in a seemingly happy relationship with Paul (Scott Michael Foster), but when she meets her former high school sweetheart, Jack (Jordie Weber) and rock star Rex (Avan Jogia), her whole life is turned upside down. She has to choose between her stable relationship, her energetic first love that never forgets, and the charismatic singer who can make all her dreams come true. In other words, it is up to the viewer to decide.

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The interaction is a BandersnatchLikewise, the creators have solved it perfectly. We didn’t feel like the story was stuck in dialogue choices. The matter is different that every decision is of no importance, so the viewer / player waits in vain for the result of his choice. On the other hand, it is disappointing that we can change events even after the great turning point.

However, it is interaction alone that keeps production from declining. Kami’s statements to the viewer are much more interesting and better prepared Flea nest Reminds me of a series. In addition, it is also unclear whether these sounds are heard by the film’s characters or only by the viewer. The costumes look out of character from a 2014 TV movie, the visuals are dull and mediocre, and the actors act like we’re watching a Disney series. Which is not surprising given that she is Laura Marano Austin & Ally Known from the Disney series, while Avan Jogia shows on Nickelodeon V like VictoriaFeatured in Regardless, Rex is the most interesting of the three potential partners, and only Jogia and Marano have any kind of chemistry.

Of course, we can say that we don’t expect much from the rom-com, but we can’t miss such an important element as the obvious attraction between the characters. Reese Witherspoon and Ashton Kutcher with you or with me? His romantic comedy, and Red, white and royal blue It’s not a perfect movie either, but the chemistry between the characters makes you forget the cliches. the choose love Unfortunately, he was unable to achieve this.

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Notably, director Stuart MacDonald and screenwriter Jozanne McGibbon have put together plenty of twists and ends. Of course, this does not mean that the film is good, but we must not forget the work behind every interactive production.

the choose love It’s clearly designed to try and hold onto Netflix’s increasingly less niche audience. Engagement is a great advertising trick, but if there’s no interesting content behind it, it’s just marketing. And the most annoying thing is that the production had great potential. Interactivity could be the future of the streaming platform, but that requires technology to be coupled with really good movies. the Bandersnatch And Unbreakable Kimmy Schmidt After the interactive episode of choose love Big disappointment.