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Golf Canada is launching a new campaign to raise awareness of the game's health benefits

Golf Canada is launching a new campaign to raise awareness of the game's health benefits

Golf Canada is embarking on a new season-long campaign to highlight the health benefits of golf.

With an appropriate title, “Golf, it's good for you.” The campaign will launch this weekend in conjunction with World Health Day on April 7. Global Health Organization The main criteria for promoting health through physical activity can be achieved through golf.

“We are proud to launch this campaign ahead of World Health Day to showcase the breadth and depth of mental, physical and social health benefits that golf can provide to all participants,” said Tim McLaughlin, chief marketing officer at Golf Canada. In release. “The campaign raises awareness of what Canadians think they know about golf and the many health benefits they may not be aware of. We have launched a website with the latest clinical research focused on golf and health. We are also working with golf clubs across the country to share This effect is with golfers enjoying the game in record numbers.

The Golf Canada mobile app has been updated with initiatives allowing Canadians to track their health progress with new health tracking features.

The campaign, which is part of the administrative body's strategic plan, focuses on three main health pillars: mental, physical and social.

The mental health benefits of golf include overall health and improved brain health, which helps reduce the risk of dementia, improve focus and concentration, and reduce anxiety, stress, and depression.

Also published in the R&A's Latest golf and health report, The game's many physical benefits suggest that playing golf can add five years to someone's life while preventing or reducing the impact of more than 40 different chronic diseases including diabetes, cancer, heart attack and stroke.

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On average, golfers walk 5,000 steps in a nine-hole round, which equates to three to five kilometres.

Socially, the game can help increase social well-being, connecting with old friends while meeting new ones, and is a welcoming environment for families and partners to spend time together to improve their health.

Golf Canada has launched a new website highlighting the benefits of the game including resource information and articles health.golfcanada.ca.

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“Golf brings people together and has an amazing impact on our personal health and well-being,” McLaughlin added. “Whether it is through lifelong physical activity, mental health improvements or a great social experience shared with family and friends, now is a great moment for the Golf and Health Campaign to inspire new golfers and enthusiasts.”

The “Golf, It's Good for You” campaign will run throughout the 2024 golf season and will be featured at Golf Canada tournaments and events including the RBC Canadian Open at Hamilton G&CC in Ancaster, Ontario, and the CPKC Women's Open at Earl Gray GC in Calgary. .

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