Ford is Driving HBCU STEM Programs to Greatness!

In support of STEM initiative at HBCUs, Ford has launched the Drive2Greatness Program.

The HBCU Drive2Greatness program kicked off Labor Day weekend as Ford joined forces with radio personality Tom Joyner at the 15th annual Tom Joyner Family Reunion in Orlando, Florida. In addition to events such as College Day and a STEAM panel discussion, attendees were encouraged to test drive the latest lineup of Ford vehicles for a chance to have $10,000 donated to their favorite HBCU in support of its STEAM initiatives. Local favorite Florida A&M University was named the winning school.

Ford will donate a total of $300,000 to support STEAM initiatives at HBCU’s across the country. From now through Oct. 27, students and alumni are encouraged to “Rep Your HBCU” by voting to help their favorite school win one of four prizes. “For more than three decades, Ford has been committed to implementing and supporting initiatives that encourage and inspire young people to pursue and succeed in STEAM careers,” said Raj Register, manager, Ford multicultural communications. “With the launch of our inaugural Drive2Greatness program, we’re excited to extend that commitment to support Historically Black Colleges and Universities and their STEAM programs.”

Drive2Greatness encourages HBCU’s nationwide to compete against each other by earning points through online voting, including via social media platforms using a Ford-dedicated hashtag for each school. In addition to gaining bragging rights for scoring the top spot, the school with the most points will be named the grand prize winner and earn Ford’s Ultimate Homecoming Takeover award for 2018, while three additional HBCU’s will receive financial donations to support STEAM initiatives.

NCCU our Hashtag is #FordNCCU and were currently in third place! Show your #EaglePride and vote!
Find your schools hashtag and cast your vote Here !!


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