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Cricket Canada appoints Coca-Cola as its official beverage partner

Cricket Canada appoints Coca-Cola as its official beverage partner

Canadian cricket's governing body, Cricket Canada, has partnered with iconic beverage brand, Coca-Cola Canada.

Under the terms of the agreement, BODYARMOR is appointed as the official sports drink sponsor of the Canadian Cricket Board.

This partnership will see the Coca-Cola logo prominently featured on the official kits and training equipment of the Canadian national team for the 2027 Men's Cricket World Cup and 2024 Men's T20 Cricket World Cup qualifiers.

Beyond the cricket field, the two organizations will work together on initiatives to enhance the accessibility, popularity and participation of the sport across the country.

This collaboration provides Coca-Cola with a new platform to engage with Canada's rapidly expanding cricket community, promoting growth and development within the sport.

“We are thrilled to welcome Coca-Cola to the Cricket Canada family. Coca-Cola's commitment to fostering a sense of community aligns seamlessly with Cricket Canada's mission to promote inclusivity and diversity among athletes and fans. Collaborating with a leading global icon like Coca-Cola is a testament to the growth of cricket In Canada and the exciting future that awaits this sport. He said Rashpal Bajwa, President of the Canadian Cricket Association.

“As we prepare for the 2024 ICC Men's T20 World Cup and an extensive list of upcoming events for our national team programs, we believe this partnership will not only raise the profile of our national teams, but will also contribute to the overall growth and development of the sport across Canada.

“Our collaboration with Cricket Canada reinforces Coca-Cola’s commitment to supporting the growth of Canadian athletes who attract a diverse and passionate fan base.” He said Laura Coetzee, Vice President, Marketing and Partnerships, Coca-Cola Ltd.

“By partnering with Cricket Canada, we have a unique opportunity to help elevate the sport through our brands at a time when cricket’s popularity is exploding across the country and our national teams are making a profound impact on the world stage.”

Boundaries North, Cricket Canada's esteemed partner in promoting commercial growth, played a critical role in securing this historic partnership. Leveraging its unparalleled experience in sports and sponsorship, Boundaries North was instrumental in bringing this historic collaboration to fruition.

“This partnership is not only a reflection of the accomplishments and accomplishments of our national team programs, but also the new opportunities available to brands that want to align themselves with the growth of cricket in Canada. We are very keen for our national cricket programs to create engagement with passionate fans, participants and their communities.” Unbelievable over the next few years as the sport continues its meteoric rise. He said Rahul Srinivasan, CEO, Boundaries North.

Coca-Cola is a global beverage company known for its presence in more than 200 countries and territories. From popular soft drinks such as Coca-Cola, Sprite and Fanta to water, sports drinks, coffee, tea and juices such as Dasani, Powerade, Costa and Minute Maid, Coca-Cola caters to a wide range of consumer preferences. The company has a long history of supporting sporting events and teams globally – International Cricket Council (ICC), UEFA Euro 2024, FIFA, English Premier League Club, Liverpool FC, Serie A Club, Juventus, Captain Former Indian Cricket Team Sourav Ganguly.

In March 2024, the men's national team will begin its three-year qualifying journey for the 2027 ICC Cricket World Cup, facing the United Arab Emirates and Scotland. The highlight of the year arrives with Canada's inaugural participation in the 2024 ICC Men's T20 World Cup, with matches taking place in Dallas, New York and Florida.

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