Chronological order will return to Facebook and Instagram, and it will be possible to turn off “recommended” content.
The European Union has tightened rules for digital services, which also apply to social networking sites such as Facebook or Instagram. The parent company, Meta, has announced that it is making significant changes to comply with the regulations. One of the most important of these is that users will have a greater say in what content appears in their news feed.
Meta has promised that it will operate more transparently and at the same time put the decision in the hands of users about which posts to display. On the one hand, it will be possible to completely reset the chronological order, and it will be possible to disable a special algorithm that throws recommended content in front of us. You must have already noticed that most of the time only a small portion of posts come from friends and pages you actually follow, and the majority of content is already aggregated by social networking sites based on the interest profile created about you. But soon, Facebook and Instagram will only be able to display posts from friends, Pages, and people you follow.
Nick Clegg, Head of International Affairs at Meta, wrote in a recent blog post:
“In addition to more transparency, we’re also giving people more options to customize what they see on Facebook and Instagram. I’ve written before about our artificial intelligence rating and recommendation processes, which help you see content we think is most interesting to you and reduce the spread of content We’re now giving our European community the ability to view and discover content in Reels, Stories, Search, and elsewhere on Facebook and Instagram that isn’t rated by Meta using these systems. Users will only be able to view the stories and clips of the people they follow, in chronological order from newest to oldest.In addition, users will have the option to view search results based solely on the words they have typed in, rather than tailoring them specifically to them based on their past activities and personal interests.
Of course, all of this will only apply to EU users, and will remain the usual recommendation system in other parts of the world.
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