For the first time since its inception, Netflix, the world’s largest online video streaming store, saw a drop in customer numbers this week, however, the first quarter of this year and 2021 may not have been cloudy for competitors. Although the number of HBO Max SVOD subscribers is rarely disclosed to the public, owner AT&T has now broken that tradition.
According to the company’s first-quarter business report, HBO and HBO Max subscribers grew by a total of 13 million last year and 3 million this year alone, bringing the total subscriber base close to 77 million. While it still lags behind Netflix’s roughly 222 million subscribers and Disney+’s nearly 130 million subscribers, the owner may still have reason to be optimistic.
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The service provider, on the other hand, realized that it could reach a much larger potential subscriber base through the synergy of its content and branding. As a result, the company has pushed virtually every other streaming platform under HBO Max and, in parallel, has embarked on a major global expansion that could continue in the coming years, while Netflix now has almost complete wiggle room.
HBO Max SVOD also became available in Hungary in March, replacing HBO Go, which was previously based exclusively on HBO movie channels. The new service’s portfolio has been expanded with content released under the auspices of WarnerMedia, including a number of cinema titles — plus, A-list movies will be streamed very quickly after their premiere, according to the publisher’s commitment.
