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BMW has shown what its new iDrive vehicle control technology can do

BMW has shown what its new iDrive vehicle control technology can do

The novelty will gradually appear in some model series of the Bavarian luxury brand during 2023. Stefan Durach, Senior Vice President BMW Group Connected Company Development, said: “BMW iDrive vehicle control technology is no longer just an operating system, but a digital world of experience that enables interaction and the exchange of information between people and vehicles.

BMW iDrive vehicle control technology will place an even greater emphasis on touchscreen interaction and live audio in the future thanks to the new graphic display and improved menu layout. The curved display continues to be a central element of the BMW iDrive multimedia experience. The new home screen works with functions arranged on one level and provides quick access

In accordance with the technology’s new zero-layer principle, all functions and related information are displayed along a single flat layout on the screen, enabling any desired function to be activated in a single step, without sub-menus. On the side of the user interface closest to the driver, live icons can be seen arranged vertically. These individually configurable icons can be selected and activated with a single press. The QuickSelect concept also enables direct selection of entertainment programmes, contact lists and vehicle settings at one touch, as well as active interaction based on the BMW Intelligent Personal Assistant or any other menu item. By clicking on the “Home” icon at the bottom of the screen, the technology will immediately return to the main screen.

The operating concept of the new BMW iDrive vehicle control technology is reminiscent of today’s most popular smart devices. The new single-level menu layout makes it possible to activate functions and settings faster and easier, while the technology also takes the BMW brand’s driving experience to new heights. The designers have grouped the contents displayed on the screen – as well as BMW’s curved screen, which acts as instruments and faces the driver – so that they focus on the driver, as is typical of the brand. BMW iDrive vehicle control technology always displays the necessary information in the best place and at the best time.

When the Bavarian luxury brand introduced the first BMW iDrive vehicle control technology in 2001, on board the new BMW 7 Series, the development engineers’ primary goal was to reduce the number of buttons, switches and displays in the passenger compartment, placing the most interactive elements and functionality behind a single screen. The central control dial in the BMW iDrive was a universal control device, similar to a computer mouse – with the difference that while the latter allowed searching and clicking, the control dial provided the car’s towing, turning and pushing functions – intuitively, almost in front of the car regardless of the section. The Road.

Nearly two decades later, the user experience today is based on touch-sensitive surfaces, smart displays and functions that can be operated through voice control. Touches, swipes and lively speech became the main methods of interaction. The contemporary format of the intuitive dialogue that develops between man and car is embodied by the touch-sensitive functions of the BMW Curved Display and instructions by direct speech.

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