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Apple’s spring disclosure is in danger simply because it does not contain products

Apple’s spring disclosure is in danger simply because it does not contain products

Either they postpone or do not hold the event, from which the audience expects to display virtual reality glasses.

Recently, Apple used to present its new products in the spring, at the end of the second quarter, under a large-scale keynote. Last March, for example, Mac Studio, Study Display, and iPhone SE were introduced. (Of course, we’re talking about the fiscal quarter, which runs January-March 2nd.) Bloomberg reporter Mark Gorman knows

Apple is in trouble this year because it simply doesn’t have any products to offer.

According to the journalist, there are two possible cases:

  • or they postpone the event in order to give them time to prepare, that is, they will most likely hold it in April;
  • or not maintained at all.

If the company opts for the latter, that’s scheduled in press releases and in the summer At the Worldwide Developers Conference, he’ll show off what he’s coming up with this year.

If they decide to postpone it – which is the most likely scenario – they should definitely hold it in April to have enough time between this event and the developer conference.

It’s almost a given that the two hit products this year will be the Mac Pro and Apple’s first VR/AR headset, though we still don’t know much about either. According to the news, the MacBook Air and iMac based on the M3 chip will also arrive, in addition to the OLED display, the touch-sensitive MacBook Pro, but they will not be presented now, as they have not yet been developed.

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