There is a growing trade in women’s sports. The guest for Kossuth Radio’s Discoverer program on the economy was Vivienne Kisetheli, Formula 3 car racer, who also gave his opinion in a recent Deloitte poll.
There is also a growing potential in women’s sport for sponsors and investors. Notes Deloitte’s latest forecast. According to company experts, a large number of spectators is expected in the coming years, and thus revenue growth can be expected.
„In recent years, women’s sport has proven its ability to grab the public’s attention as well. In the United States, for example, the US Open has had higher viewership rates than males. As a result, there is a significant increase in interest in television rights and sponsorship opportunitiesSaid Peter Badar, president of the sports advisory group at Deloitte.
Sponsors are already looking for increasingly popular female teams and individual competitors.
Car contestant Vivien Keszthely is a good example of Hungarian talent in women’s sports. The 20-year-old pilot spoke about the challenges of motorsport, the economic potential of women’s sports, and the relationship between humility and success on Kossuth’s Explorer Radio program on the economy.
You can listen to the full conversation here.
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